Staff Picks
Check the blog every week for updates on what our staff is reading and watching and recommendations for our new and all-time favorite books and movies. What is your favorite book or movie? Post your answer in the comments section below. To see all previous Staff Picks posts, simply type "Staff Picks" in the search box at the top left of this blog and click the "search blog" button.

Water for Elephants by Sara Gruen - recommended by Nancy
Though he may not speak of them, the memories still dwell inside Jacob Jankowski's ninety-something-year-old mind. Memories of himself as a young man, tossed by fate onto a rickety train that was home to the Benzini Brothers Most Spectacular Show on Earth. Memories of a world filled with freaks and clowns, with wonder and pain and anger and passion; a world with its own narrow, irrational rules, its own way of life, and its own way of death. The world of the circus: to Jacob it was both salvation and a living hell. Jacob was there because his luck had run out - orphaned and penniless, he had no direction until he landed on this locomotive "ship of fools." It was the early part of the Great Depression, and everyone in this third-rate circus was lucky to have any job at all. Marlena, the star of the equestrian act, was there because she fell in love with the wrong man, a handsome circus boss with a wide mean streak. And Rosie the elephant was there because she was the great gray hope, the new act that was going to be the salvation of the circus; the only problem was, Rosie didn't have an act - in fact, she couldn't even follow instructions. The bond that grew among this unlikely trio was one of love and trust, and ultimately, it was their only hope for survival. -BOOK JACKET.

The Long Tail by Chris Anderson - recommended by Andrew
This book was awesome. Based off an article written by an editor for WIRED magazine, he discusses the idea that the future of business is the niche markets. No longer is it necessary for things to be blockbusters to become profitable. Look at the effect of NetFlix and Amazon. With a brick and mortar store, there is small finite square footage in which to store goods. However, by being an online store, they can store and sell tons more products, things that most people wouldn’t even think about until they run across it - niche products.

MOVIE WATCH:
Idiocracy - recommended by Jeff
Meet Joe Bowers (Luke Wilson). He's not the sharpest tool in the shed. But when a government hibernation experiment goes awry Bowers awakens in the year 2505 to find a society so dumbed-down by mass commercialism and mindless TV programming that he's become the smartest guy on the planet. Now it's up to an average Joe to get human evolution back on track. Filled with razor-sharp sarcasm and outrageous sight gags Idiocracy will make you laugh out loud whether you're an absolute genius or a complete idiot!